Exploring West Coast Eagles logo

Table of Content

I. What is the West Coast Eagles logo?

II. Meaning of the West Coast Eagles logo

III. Design Evolution of the West Coast Eagles logo

IV. Merchandise Featuring the West Coast Eagles Logo

The West Coast Eagles logo is a unique emblem representing the coastal team, featuring a royal combination of gold and navy blue. In 2018, the team reinstated the original color scheme in response to requests from fans, former members, and current players. Today, the AFL Eagles logo embodies the club's identity, and TeeAussie will analyze its key elements in this article.

What is the West Coast Eagles logo?

The West Coast Eagles logo is a symbolic representation of the team's official mascot in Australian rules football. Established in 1986, the team was one of two expansion clubs introduced to the Victorian Football League (VFL). The current logo features a sharp-tailed eagle with a distinct golden beak, a bird native to Western Australia, known for hunting along cliffs and large coastal grasslands. The emblem left a lasting impression when the team won its first AFL championship in 1992.

What is the West Coast Eagles logo?

Meaning of the West Coast Eagles logo

The sharp-tailed eagle in the West Coast Eagles logo serves as a powerful metaphor. This bird symbolizes the warrior spirit and sharp vision, perfectly aligning with the team's fast-paced playing style and goal-scoring instinct. The logo’s design elevates this symbolism, with the eagle’s head always facing east (to the right), signifying its focus on prey in that direction. The blue and gold colors are traditional to the region, representing the sky and the ocean.

Meaning of the West Coast Eagles logo

Design Evolution of the West Coast Eagles logo

Founded in 1986, the West Coast Eagles logo has undergone more than three changes and modifications, detailed below.

1990 – 1995

Like many AFL club emblems of the time, the West Coast Eagles logo featured a shield-shaped background. The shield was divided into two main sections: the club name at the top and an abstract eagle illustration at the bottom, made up of three stylized segments. This logo reflected a classic emblematic design common among AFL clubs in that era.

West Coast Eagles logo in 1990

1996 – 1998

The club modified the logo by replacing the shield with a square frame. The team name moved beneath the eagle’s head, with adjustments made to balance proportions. The color palette was also darkened for a bolder visual impact.

West Coast Eagles logo in 1996

1999 – 2017

This period marked a complete redesign of the logo, featuring an elongated, streamlined eagle with a large wing. The emphasis on geography became evident as “West Coast” was visually dominant over “Eagles.” The color scheme also changed from royal blue to navy blue and orange.

West Coast Eagles logo in 1999

2018 – Present

In 2018, the club returned to its original colors and simplified the logo to only include the eagle’s head. Additionally, the typography was adjusted, making "Eagles" the more prominent element.

West Coast Eagles logo at present

Another Post: History of the Brisbane Lions Logo

Merchandise Featuring the West Coast Eagles Logo

Fans can show their support by wearing apparel featuring the West Coast Eagles logo at events to create a lively atmosphere and boost team morale. If you’re looking for a reliable online store, check out TeeAussie's West Coast Eagles collection for official merchandise.

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