History of the Brisbane Lions Logo

Table of Content

I. Overview of the Brisbane Lions Logo

II. Meaning of the Brisbane Lions Logo

III. Design Evolution of the Brisbane Lions Logo

IV. Buy Jerseys with the Brisbane Lions Logo at TeeAussie

The Brisbane Lions logo is currently one of the most talked-about symbols in the AFL, as it belongs to the reigning 2024 champions. The design of a powerful lion with a golden mane has attracted many fans. You may not know that the club has changed its emblem twice before. TeeAussie will reveal these changes in this article.

Overview of the Brisbane Lions Logo

The Brisbane Lions logo belongs to the club of the same name, which was established in 1996 through the merger of Fitzroy Football Club and Brisbane Bears. The official team logo was unveiled in 1997, featuring a golden Fitzroy lion on a maroon shield. This lion is also the team's mascot, and despite two redesigns, it has remained the core element of the emblem. This symbol became especially famous in the early 21st century when the team achieved a historic three-peat from 2001 to 2004.

Overview of the Brisbane Lions Logo

Meaning of the Brisbane Lions Logo

The Brisbane Lions logo features a lion, a creature symbolizing strength and pride. This represents the team's fighting spirit, showing that they never back down from a challenge. The golden color of the emblem conveys a sense of royalty and authority, emphasizing the club’s prestigious status among other AFL teams. Additionally, this logo pays tribute to the merger of Fitzroy Lions and Brisbane Bears, preserving their legacy.

Meaning of the Brisbane Lions Logo

Design Evolution of the Brisbane Lions Logo

The Brisbane Lions logo has always retained the Fitzroy lion as its central element to honor the team’s roots. Since the club is relatively young, it has undergone only three major logo changes, but each update has brought significant differences.

1997 - 2000

The first Brisbane Lions logo featured a shield with a golden Fitzroy lion placing its front paw on an Australian rules football. Above the emblem, the team’s name was displayed in two different fonts, highlighting the fusion of the two predecessor clubs. The primary colors—blue, brown, and white—represented the Brisbane region.

Brisbane Lions Logo in 1997

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2001 - 2009

In 2001, the AFL Lions logo underwent changes in the proportions of its elements. The shield was replaced with an Australian rules football, and the lion was resized to fit neatly within the letter “O” in the team’s name. The font and color scheme remained consistent with the previous design. A small “AFL” inscription was added below the logo, signifying the club’s official inclusion in the Australian Football League.

Brisbane Lions Logo in 2001

2010 - Now

Since 2010, the club has made only one adjustment to its emblem. The current Brisbane Lions logo focuses more on the lion’s face, removing additional elements for a cleaner look. The proportions have been modified, with the lion’s head occupying most of the space, displaying a serious and authoritative expression. The team’s name is placed above the lion’s head, with part of the word "Lions" slightly obscured to create a 3D effect. Compared to previous versions, this design is considered more modern and streamlined.

Brisbane Lions Logo at present

Buy Jerseys with the Brisbane Lions Logo at TeeAussie

For passionate fans, owning a jersey featuring the iconic Fitzroy lion is a must, especially when attending team events. If you are looking for such a product, check out TeeAussie’s Brisbane Lions collection to find the perfect design.

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